Tamannaah Bhatia’s Odela 2 hits theaters on April 17, 2025. Hindi rights sold for ₹8 crores. Will her bold Naga Sadhu role connect with Hindi audiences?
Odela 2: Hindi Rights Sold for ₹8 Crores – Will Tamannaah Bhatia’s Efforts Pay Off?
Tamannaah Bhatia’s much-anticipated film Odela 2 is set to hit theaters on April 17, 2025. The sequel to Odela Railway Station, Odela 2 is generating significant buzz—particularly regarding its Hindi release. Interestingly, while the first film in the franchise hasn’t yet been dubbed in Hindi, the makers are pushing forward with a Hindi version of the sequel.
Odela 2 is a supernatural thriller in Telugu, directed by Ashok Teja, with the story penned by Ashok Teja and Sampath Nandi. The film stars Tamannaah Bhatia, Hebah Patel, and Vasishta N. Simha in lead roles. The official teaser, released on April 4, confirmed the film’s pan-India ambitions. It will be released in five languages—Telugu, Tamil, Kannada, Malayalam, and Hindi.
While the Telugu teaser has already dropped, Hindi audiences won’t have to wait much longer. The Hindi teaser of Odela 2 is scheduled to release on April 8 at 3 PM, with a special event planned at G7 Multiplex (Gaiety Galaxy), Bandra, Mumbai. The entire cast is expected to be present for this high-profile promotional event.
In a strong show of confidence, Ad Vice Media Digital has acquired the Hindi rights for Odela 2 for a whopping ₹8 crores. This is a significant investment, signaling the film’s potential in the Hindi-speaking belt. Ad Vice Media will be responsible for distributing and promoting the Hindi version across the country.
One of the major highlights of Odela 2 is Tamannaah Bhatia’s portrayal of a Naga Sadhu, a transformation that required intense dedication. Reports suggest that the actress even performed barefoot in several scenes to stay true to the role—a testament to her commitment and versatility.
The decision to release Odela 2 in Hindi appears to hinge largely on Tamannaah Bhatia’s rising popularity in North India, especially after her appearance in the chart-topping song "Aaj Ki Raat" from Stree 2. Her newfound stardom has given the makers confidence in the film’s cross-regional appeal.
However, some industry insiders believe the film may face challenges in securing sufficient showtimes, especially in smaller towns. Given its genre and niche appeal, an OTT release in Hindi might have been a safer bet. Still, the theatrical route shows the team’s ambition—and only time will tell if that gamble pays off.
Final Thoughts:
With a pan-India release strategy, a strong cast, and significant backing from Ad Vice Media, Odela 2 is all set to make waves. Whether or not the film finds its audience in the Hindi belt will depend on a combination of Tamannaah’s star power and the content's resonance with viewers across regions.
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